Nowadays, people have been investing to a lot of things to build up their brands and make their names known. Despite living in the digital world, traditional media is still being used. One of these most used medium is the business cards. Business card can also be critical to the development of your business. These little tools are still relevant in the meeting your own prospects and clients. Axis Capital Group Business Funding
, a credit source offering small companies loan options to business-people who operate existing enterprises in the United States and now expands to Asia with their office in Jakarta, Indonesia and Singapore has these factors that show the importance still of business cards:
1. Solid First Impression
Having a business card with your detailed contact information can build your credibility. The more details you put into it, the less chance you get involved in any fraudulent acts. You should include this in your self-introduction. Contacts always expect business cards and it is way better than finding a paper to write at every time you have want them to contact you.
2. Direct Marketing Tools
Sure you have a website for people to look you up whenever they are online but opportunities also come when you are face-to-face with your potential clients. Business cards can go wherever you go, making them an essential mobile marketing tool that can facilitate the process of establishing and maintaining new clients for future business opportunities. You never know when you’ll run into a potentially valuable prospect, so you should always be prepared. By keeping a stack of business cards on-hand, you’ll always be ready to market your business when the opportunity arises.
3. Build a Brand
A business card which is artistically designed can add an attraction to your company. Business cards are a simple way to establish your brand, which in turn makes your business more easily recognized. A successful card should contain your company’s logo, advertising slogan and necessary contact information, including a phone number, website address and email where you can be easily reached which the potential clients can reread and review. Remember that just because your business card is made from paper doesn’t mean it can’t also be tech savvy.
Compared to maintaining a website
, business cards are more affordable. As one of the medium of marketing, you can print these kind of marketing materials which can cost less than it costs to produce commercials or product samples. When the price is so low and can be easily fit into any business budget, why not always keep business cards on hand? A business card is an excellent way for a business to gain momentum with an attention-getting design.